I build products people trust.

Jan 2025 - Present | SF Bay Area, CA

Launched BuiltIt.dev to empower founders and businesses by rapidly transforming ideas into market-ready digital products. We specialize in:

1. Crafting AI-ready Minimum Viable Products (MVPs) in focused sprints, led by seasoned SaaS product management expertise.
2. Developing tailored AI automation solutions to optimize and scale existing business operations.

Currently establishing our initial client partnerships and refining our core sprint methodologies. BuiltIt.dev combines strategic product thinking with expert Next.js development to deliver tangible results, fast.

Summary

Leveraging 6+ years as a SaaS Product Manager in fintech and e-commerce, I founded BuiltIt.dev to directly address the gap between innovative ideas and effective technical execution. My mission is to provide a clear, efficient path for clients to validate their concepts and integrate cutting-edge AI, moving from vision to value with speed and strategic precision.

Visit BuiltIt.dev ↗

Jan 2026 - Oct 2026 | SF Bay Area, CA

• Led zero-to-one development of a corporate travel portal on Hopper's commerce platform, partnering with a major U.S. financial institution and 5–8 engineers.
• Optimized hotel discovery and loyalty-rate merchandising, contributing to an 8% increase in hotel-view-to-checkout conversion.
• Defined a shared tracking schema across corporate and traveler experiences, aligning engineering on instrumentation and building client-facing Amplitude dashboards.

Summary

As Product Lead at Hopper Technology Solutions (HTS), I led the zero-to-one delivery of a corporate travel portal for a major U.S. financial institution, adapting existing booking technology for a reusable commerce platform. I partnered closely with client stakeholders and a dedicated engineering squad, drove conversion optimizations across hotel discovery and loyalty merchandising, and established the end-to-end product tracking and analytics architecture for enterprise reporting.

Jul 2025 - Oct 2025 | Contract via Avenue Code

Senior Product Manager for Trust and Safety at eBay Live, owning critical areas including chat moderation, unpaid-item fraud detection, privacy compliance, and buyer-seller protections. In the first month, I removed approximately 30% of critical blockers and established comprehensive KPIs and dashboards to reduce harmful content, shorten moderation latency, and cut unpaid item incidents.

Summary

Leading Trust & Safety product initiatives for eBay's live streaming platform, focusing on creating safe marketplace experiences while maintaining platform growth. My role combines strategic product management with hands-on execution to build robust safety systems that protect millions of users while enabling seamless commerce.

Feb 2024 - May 2024 | San Francisco, CA

• Increased merchant satisfaction by 30% and product adoption by 20% through a revenue share program and new features.
• Identified package protection as a key growth area, leading to a strategic shift in product offerings.
• Led development of a package protection solution with Shopify integration and a proprietary claims management system.

Summary

Joined EcoCart as a consultant to enhance their product offerings. I planned a new post-purchase experience for customers, including package protection and other services. From inception, I collaborated closely with our designer, head of product, engineering teams, and leadership to bring this new product to life.

Nov 2023 - Present | SF Bay Area, CA

• Leading the development of an AI-based fintech platform aimed at empowering consumers to understand their rights and eliminate debt.
• Designed and developed a consumer-facing debt dispute platform that helps users generate legally-sound dispute letters to creditors and collection agencies.
• Leveraged AI to create an intelligent chatbot that provides personalized debt management advice, resulting in a 92% user satisfaction rate.
• Established partnerships with consumer advocacy groups to expand reach and credibility.

Summary

After gaining experience in the debt collection industry, I recognized that consumers in debt are underserved. Leveraging my knowledge and technical expertise, I founded DebtCat to provide free resources and tools to help consumers improve their financial situation. Our goal is to establish DebtCat as a trusted authority in debt assistance, collaborating with the CFPB and other consumer rights organizations.

Jan 2022 - Nov 2023 | Product Manager | San Francisco, CA

• Increased Conversion Rates by 24%: Fostered a culture of rapid experimentation by implementing A/B and multivariate testing, leading to a significant uplift in user conversion.
• Enhanced Mobile User Experience: Redesigned the mobile interface with modern aesthetics and a streamlined checkout process, resulting in a 25% increase in payment considerations and a 19% rise in completed payments.
• Optimized Machine Learning Models: Partnered with data science and AI/ML engineering teams to refine and iterate on machine learning models, achieving a 24% improvement in successful debt resolutions.
• Boosted Revenue by 15%: Led the rapid deployment of multi-factor authentication and introduced a guest checkout feature, enhancing security and user convenience, which collectively increased top-line revenue.
• Cross-Functional Leadership: Coordinated with management, engineering, and various departments to establish scalable operational processes and build an efficient organizational structure, facilitating seamless product development and delivery.
• Implemented Scalable Support Systems: Developed robust product support frameworks that improved customer satisfaction and operational efficiency across the platform.

Jun 2020 - Jan 2022 | Product Operations Manager, D2C | San Francisco, CA

• Achieved Exceptional Customer Satisfaction (4.5+ Rating): Established a dedicated service organization, defined and monitored key support KPIs, and trained staff to deliver outstanding customer service.
• Drove 25% User Growth: Executed targeted HubSpot campaigns for a B2C communications platform, effectively increasing the user base to over 200K monthly active users (MAUs).
• Streamlined Internal Processes: Led the development of internal tools using lean engineering resources, enhancing operational efficiency and supporting the product management team’s objectives.
• Enhanced Communication Platform: Improved the Engage platform to facilitate better interactions between consumers, debt collectors, and creditors, resulting in more effective debt resolution at all stages.
• Data-Driven Decision Making: Utilized analytics to monitor platform performance and user behavior, informing strategic decisions that aligned with business goals and user needs.

Summary

At TrueML, I spearheaded product development for their direct-to-consumer platform while establishing scalable operational processes. I implemented robust product support systems and collaborated closely with management, engineering, and various departments to build an efficient organizational structure. As Lead Product Manager in the recovery division, I revamped the mobile experience, significantly enhancing user engagement. I successfully led the rapid implementation of multi-factor authentication across all accounts under a tight deadline and introduced a guest checkout feature, boosting top-line revenue by 15% and improving user experience.

Apr 2020 - Sep 2020 | Palo Alto, CA

• Conducted market studies and redefined the product roadmap for an on-demand hardware marketplace.

Summary

I partnered with the founder to launch AssemblyDrop, aiming to be the "Instacart for the construction industry." Leading the product from concept to launch, I developed the initial roadmap, executed go-to-market strategies, and conducted comprehensive user research. This in-depth research enabled us to pivot effectively, creating an automated ordering solution tailored for the construction sector. Our innovative approach led to AssemblyDrop's acquisition by Harbor Ready Mix, underscoring the product's value and impact in the industry.

Aug 2019 - Apr 2020 | Palo Alto, CA

• Led an Agile team in developing Hierarchy, a B2B SaaS solution enhancing engagement through gamification.
• Created the initial roadmap and MVP, informed by comprehensive competitor analysis.

Summary

At ProgForce, I collaborated closely with the founder and engineering team to develop an innovative hierarchical task management system for large enterprises. Leading the product from concept to prototype in under a year, I also hired a UX designer and crafted compelling pitch decks. Our testing projected a 30% increase in response rates, a 25% reduction in response times, and a 20% boost in completion rates for travel forecasts across all organizational levels. By integrating gamification, automation, and enhanced transparency, we addressed critical organizational challenges. Although the project was paused due to COVID-19, the experience reinforced my ability to design impactful solutions and adapt to unforeseen challenges.

May 2018 - Jun 2019 | Amsterdam, Netherlands

• Directed a change management project to optimize global operations.

Summary

After relocating to the Netherlands to support my wife's master's in finance, I joined ICL Group as a Global Analyst. Partnering with various departments, especially Global Procurement, I implemented automation processes using Office 365 and Teams, streamlining workflows across the organization. This led to a 20% improvement in approval rates for major purchases and a 25% increase in departmental efficiency. I also led internal projects by translating business requirements into product specifications, managing small teams, and coordinating with stakeholders to develop effective technical solutions.

Jan 2016 - Sep 2017 | Ra'anana, Israel

• Launched a new customer portal for a global leader in financial crime and compliance management.

Summary

During my final year of engineering studies, I joined NICE Actimize as a Business Analyst. I focused on driving key metrics and increasing client adoption of our portal. Recognized for my contributions, I was offered a full-time position to further expand and enhance the portal's functionality. I continued to deliver impactful results until relocating to the Netherlands with my spouse.

2011 - 2013 | Palo Alto, CA

• Established a catering division for the best hummus in the Bay Area.

Summary

Joining Oren’s Hummus during the launch of their first Palo Alto branch, I progressed from Shift Manager to General Manager, honing my leadership and operational skills. I pioneered the creation of a catering service from scratch, developing recipe books, building the website, leading marketing efforts, and establishing streamlined procedures. This catering division became a significant revenue driver, contributing about 40% of total revenue with 25% lower expenses due to the absence of dine-in operations. We successfully catered to local Palo Alto companies with fresh, healthy Mediterranean cuisine. I left Oren's Hummus to move to Israel and pursue engineering studies.